Home > Internet, Youtube > YouTube implementa la funzione di pubblicazione programmata

YouTube implementa la funzione di pubblicazione programmata

YouTube ha implementato una nuova funzionalità che consente ai suoi partner di pianificare i video da pubblicare in qualsiasi data futura. Tastando gli umori di moltissimi tweet che volano sulla nuova funzionalità, sembra in molti stiano decantando entusiasti le sue lodi, poiché, a quanto pare, vi erano state, da diverso tempo, moltissime richieste affinché YouTube implementasse questa funzione.

Ma quali sono i vantaggi che può trarre YouTube e tenendo conto di tutte le possibili caratteristiche da implementare e dei possibili bug perché questo e perché adesso?

  • Se YouTube vuole aumentare il numero di web series sul suo sito, questa funzione dà la possibilità di caricare in una volta tutti gli episodi, e poi di pubblicarli seguendo una programmazione.
  • Potrebbe far aumentare le visualizzazioni dei video dei partner (e quindi più entrate per Google), poiché in questo modo essi possono essere certi che i loro video siano visibili, per la prima volta, nelle caselle di abbonamento durante ore di massimo ascolto.

Questa funzione permette la pubblicazione di video in maniera regolare e a orari prestabiliti anche quando si è in viaggio o si è impegnati. Il tutto ovviamente, fa sì che vi sia una esperienza più positiva sia per gli abbonati che per i videomaker.

Al tempo stesso, però, vi sono delle incognite sull’efficacia effettiva di questa funzione. Infatti, c’è da chiedersi cosa succederà se tutti pianificheranno di pubblicare i loro video nelle ore di massimo ascolto? YouTube collasserà? Allo stesso tempo, gli utenti come reagiranno quando, ad esempio, alle 6:59 la loro casella di sottoscrizione è vuota mentre alle 7:00 è piena di nuovi video?

Forse, l’intento di YouTube è anche quello di dare, ai propri utenti, delle bussole di orientamento al consumo, seguendo l’abitudine consolidata con il consumo televisivo classico dettato da un palinsesto ben preciso.

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